Etihad Stadium is located in the heart of Melbourne and has welcomed more than 35 million fans through the gates since opening in 2000.
Whilst I was working at 24 Digital, Etihad Stadium approached us in late 2015 to craft an amazing experience for members and visitors on the Etihad Stadium website. The main objective was ensuring a seamless experience across all touch-points and devices. Another key project aim was to create a backend that was easy to use for Etihad staff members who were constantly updating upcoming events content.
